Dr Wai Joyce Joyce Ko
Divisional Lead / Reader - Strategic Entrepreneurship
- Strategy and Entrepreneurship
Summary
Joyce has previously worked at the Royal Holloway, University of London, Brunel University of London and University of Southampton. Prior to becoming an academic, she worked for companies in the procurement and manufacturing industry as senior exercutive for over 10 years where she has gained a wealth of experience in sales and marketing, operation, human resources and product development, especially in the automotive and retail sector.
Qualifications
BA(Hons), MBA, FHEA, PhD
Responsibility
Division Lead (Strategy and Entrepreneurship)
Newest selected publications
Liu, G., Zhang, SX., Ko, WW., Jahanshahi, AA., Chen, Y. and John, J. (2025) ''. Technological Forecasting and Social Change, 212. pp. 123954 - 123954. ISSN: 0040-1625
Liu, G., Chen, Y., Ko, WW. and Guo, Y. (2025) ''. Industrial Marketing Management, 125. pp. 87 - 104. ISSN: 0019-8501
Ko, WW. and Liu, G. (2024) ''. Nonprofit and Voluntary Sector Quarterly, 0 (ahead of print). pp. 1 - 30. ISSN: 0899-7640
Liu, G., Chen, Y. and Ko, WW. (2024) ''. Industrial Marketing Management, 117. pp. 131 - 147. ISSN: 0019-8501
Liu, G., Aroean, L. and Ko, WW. (2023) ''. International Journal of Production Economics, 255. pp. 1 - 11. ISSN: 0925-5273