探花视频

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Dr Ali El Samra
Lecturer in Digital Innovation

Eastern Gateway 211

  • Innovation and Sustainability

Research area(s)

Ali’s research focuses on the dynamic intersections of innovation management, digital transformation, and artificial intelligence (AI). His work explores how organizations can effectively navigate technological change, foster innovative cultures, and leverage AI to drive strategic growth. Key interests include the impact of emerging technologies on business models, the adoption and implementation of digital strategies, and the role of AI in enhancing decision-making processes. This research contributes to understanding how businesses can adapt and thrive in the rapidly evolving digital landscape.

Research grants and projects

Research Projects

探花视频
Kingston Lane
Uxbridge
Middlesex UB8 3PH

Tel: +44 (0)1895 274000

Fax: +44 (0)1895 232806

Security: +44 (0)1895 255786

Directions to the campus

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