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Summary

Danae Manika (PhD, University of Texas at Austin) is Executive Dean and Professor of Marketing at Brunel Business School. In the past, Danae served as Acting Executive Dean and Deputy Dean of the College of Business, Arts and Social Sciences at Brunel University of London; and as Associate Head of Brunel Business School. Before joining Brunel, she was Professor of Marketing at Newcastle University Business School, where she led its London Campus as Academic Group Head and held the Deputy Director of Research role at Newcastle University Business School. Danae in the past has also held academic positions at Queen Mary University of London, Durham University and the University of Texas at Austin; and is currently Visiting Professor at Newcastle University and Queen Mary University of London. Prior to her academic career, Danae worked as an Account Planning Intern in advertising agencies such as Latinworks in Austin, TX, and DDB in New York. She obtained a Ph.D and a M.A. in Advertising from the University of Texas at Austin, and a B.A. Honours in Marketing from University of Stirling.

Danae’s recent research has been published in journals such as Journal of Service Research, Journal of Business Ethics, Tourism Management, Annals of Tourism Research, Psychology and Marketing, European Journal of Marketing, Technological Forecasting and Social Change, Journal of Business Research, European Management Review, and International Business Review, amongst others. Using an interdisciplinary approach, Danae’s research focuses on effective message construction for behaviour change within the contexts of health, well-being and the environment. She is involved in various consultancies (e.g., Harrow Council, Royal Borough of Kensington and Chelsea Council, RECOUP, Global Action Plan, Texas Comprehensive Cancer Control Coalition), and her research has been supported by £450,000+ of funding (e.g., NERC, CRUK, EPSRC/Innovate UK, RED). Danae is Section Editor for the Journal of Business Ethics (section: Marketing Ethics) and an Associate Editor (AE) for Business and Society and the Journal of Current Issues and Research in Advertising, while in the past she was AE for the Journal of Marketing Management (2017-21). She is also currently on the Editorial Review Boards of: Technological Forecasting & Social Change, and Journal of Marketing Management; with guest editor experience across multiple top journals. Danae also has experience as: funding reviewer for Cancer Research UK (2015-19); and track chair for top marketing conferences (AMS WMC 2025 and 2023, TCR 2021).

Qualifications

• Ph.D. in Advertising, The University of Texas at Austin, TX, USA.
• M.A. in Advertising, The University of Texas at Austin, TX, USA.
• B.A. (Hons) in Marketing, The University of Stirling, UK.
• Fellow of the Higher Education Academy, PGCAP, Durham University, UK.

Responsibility

As Executive Dean of Brunel Business School, I am a member of the University’s Executive Board, providing University-wide academic leadership that contributes to the development and successful delivery of Brunel’s vision and strategy. In my role, I am responsible for leading the development and growth of the Business School, while maintaining its reputation as an internationally competitive centre of excellence.